The Association of Sales and Merchandising Companies Australasia (ASMCA) is the peak industry body for retail sales and merchandise companies in Australia. Our members are service providers with skills ranging from full industry representation to manufacture of private label products.

ASMCA members represent their clients in supermarkets, food service, pharmacy, hardware and general merchandise.

They cover stores across the country providing merchandising, in-store reporting, promotional display activity, price checks, product launches, relays and presentation to major Head Office buyers.

Formed in 1983, the ASMCA is a National Body representing all paid members. ASMCA members subscribe to a Code of Ethics for Members and the voluntary Code of Practice for the Merchandisers.

The association has a range of services available including our “Client Seeking”assistance for companies searching for representation in this industry. Other services such as Business Planning Strategy, Market Surveys, Rapid Reporting, Analysis and Warehouse and Distribution are available.

The ASMCA is proud to present each year the Joe Berry Australian Retail Industry ExecutiveAward. This award program is the only full-scale award competition that allows young people from all parts of the industry to enter. Now in its 31st year the award, supported by the major retailers and major supplier companies, is presented in June each year.