Woolworths and Coles may dominate the local supermarket space, however when it comes to customer satisfaction Foodland and Aldi win out, according to a new report from Roy Morgan Research.
Among the big five supermarkets, Foodland was the top performer with a customer satisfaction score of 94.4% in August, according to the latest figures from Roy Morgan’s ongoing study involving more than 12,000 interviews with grocery buyers per annum.
Foodland scored the highest satisfaction for dairy, delicatessen, fresh fruits and vegetables and fresh seafood, with Aldi leading in the packaged groceries satisfaction ranks. Coles and Woolworths jointly lead when it comes to customer satisfaction with bread products. Foodland was also one of only two supermarkets to increase satisfaction over the last year, up by 0.6% points.
Following Foodland in the customer satisfaction pecking order was Aldi on 92.3% (down 3.5% points year-on-year), Woolworths at 90% and Coles at 88.4%, with IGA last at 84.7%. (Smart Company)
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