Sales and Merchandising companies are an outsourced resource that can take care of all sales and merchandising responsibilities for a manufacturer or brand owner. They can fully manage your business at head office level, negotiating deals and promotions, or they can simply provide in-store merchandising coverage to ensure compliance with the agreed plans with individual retailers.
Most members provide market services and a significant number can also handle warehousing and distribution on behalf of clients. They operate across a number of channels including supermarkets, mass merchants, foodservice, hardware and pharmacy. The ASMCA as a body assists companies to finding the right services for their product and to avoid conflicts of interest with competing brands.
ASMCA members are involved in a number of industry groups, including the AFGC and the ECRA, which keeps them abreast of the matters affecting customer relationships and supply chain initiatives.
ASMCA members have a long and successful track record in gaining distribution of product ranges and managing business growth. This process represents a growing percentage of the business in the Australian FMCG industry now estimated in excess of 15% of all Australasian grocery sales, well into the billions of dollars.
If the cost to your business of an in-house sales team is too high, an ASMCA member can cover your needs in a cost effective manner.